Coldwell Banker Commercial

Online Lead Generation Company

This network of coupon and deal websites focuses on delivering sales leads to online coupon services like Groupon, Living Social, Shop at Home and pay per click. The Company has a strong background in search engine optimization, which they use to drive customers to these niche websites, where customers can then register and download coupons. The Company is paid for delivering leads as well as collecting email addresses.
The Company has focused on the coupon and deal space as the number of consumers looking for coupons has grown over the past few years. They have a collection of almost 100 websites in multiple verticals including casual dining, pet food, diapers, fast food, cosmetics, home improvement, women’s care, and more. In addition to the websites, they are selling something even more valuable: the Know-how and process they have built to take a website “soup to nuts” -- from ideation (keyword research) all the way to getting dramatic amounts of traffic to a site and monetizing that traffic.
The company has two significant advantages. First, relationships with the largest coupon and deal sites on the web. Revenue does not come from one source, but rather from six different, separate companies. Second, their ability to drive traffic to their websites. They have three excellent traffic driving processes in place. The first is to get websites ranked highly in Google’s organic results. They also excel at driving traffic through Google Adwords pay-per-click system. Finally, they utilize Bing/Yahoo PPC and organic traffic. They put together these traffic-driving processes after working and learning traffic strategies (what works as well as what doesn’t) over the past five years.
The state of this business is very strong. Given the Internet’s ability to democratize information, consumers now know that they can spend a few minutes searching and find coupons online. The Company has recently implemented social sharing across their sites to take advantage of Facebook and social integration. A new owner could grow the company by creating additional sites through which they can drive more organic search traffic and also by creating web sites that have more consumer-oriented content. They could also create a significant national coupon portal of their own rather than passing leads on.

AGENT: Duane Bush